BEAUTY

CONCEPT & LAUNCH CREATIVE SPECIALIST

Connecting the dots behind every creative decision,

and strengthening

the creative thinking

behind beauty collections -

so every product,

shade, story and visual

works together to create

immersive, memorable launches.

BOOK A COLLECTION & LAUNCH STRATEGY REVIEW

BEAUTIFUL PRODUCTS DON’T ALWAYS CREATE A MEMORABLE LAUNCH.

As a collection moves from concept to development, creative decisions naturally pass through different hands and different stages. Individual choices can make sense on their own while slowly diluting the original vision.

My role is to reconnect them.

I help founders fill in the creative gaps, evaluate, strengthen and identify missed opportunities, by looking across the collection as a whole - connecting concept, color, product, visual direction and customer experience so the original idea becomes stronger, not lost, as the launch takes shape.

I don't replace strong ideas. I help them reach their full potential.

PROFESSIONAL MAKEUP ARTISTRY

Hands-on experience across runway, photography, bridal and creative makeup, with a practical understanding of undertones, finishes, color interaction and real-world wearability.

15+ YEARS IN DESIGN

Branding, visual systems, graphic design and print production, with expertise in visual hierarchy, color relationships and psychology, typography and distinctive brand identities.

YEARS IN BEAUTY CONTENT CREATION

Millions of YouTube views, hundreds of products tested and years of creating educational beauty content - with an informed perspective on emerging trends, product appeal, consumer curiosity and what makes beauty worth sharing.

FOR FOUNDERS WHO...

  • Are developing a new collection or launch

    and want an experienced, objective outside perspective to evaluate the collection as a whole through multiple creative lenses.

  • Have beautiful products that still don’t feel as strong as they should
    and sense that something is missing, disconnected or competing for attention - but can’t quite pinpoint what.

  • Feel their original vision has become diluted during development
    and want to refine the creative direction, reconnect the moving pieces and help the original concept reach its full potential.

  • Have a small team wearing many hats
    and want to bring in the perspective of the creative disciplines they don’t have in-house - from makeup artistry and branding to content and creative direction.

  • Have a larger creative team but need someone to connect the dots
    and give thoughtful attention to the creative decisions that move between disciplines - or fall between them entirely.

  • Want to move forward with confidence before investing further
    and identify weak spots, inconsistencies and missed opportunities before committing more time, budget or resources to development and production.

SIGNATURE SERVICES

COLLECTION BLUEPRINT

Complete creative development for a collection built around a distinctive concept, strategically structured product lineup, and emotionally resonant story - from the first idea through launch visualization.

INQUIRE FOR MORE INFO

  • Development or refinement of a distinctive collection concept

  • Aligning concept with season, timing, and demand

  • Strategic product lineup and ecosystem building

  • Structured, emotionally resonant color story development

  • Strategic shade naming direction that reinforces story and the individual shades

  • Campaign narrative and launch storytelling development

  • Hero product mockups for concept visualization

BEST STARTING POINT

COLLECTION & LAUNCH STRATEGY REVIEW

A collaborative 60-minute strategy session designed to stress-test the creative foundation of your upcoming collection or launch - revealing opportunities to strengthen what’s already there before you invest further time, money, and resources.

INQUIRE FOR MORE INFO

  • Concept, story, and launch cohesion strengthening

  • Color story, balance, and appeal refinement

  • Campaign narrative and visual direction optimization

  • Packaging, interaction, and product experience strengthening

  • Identifying shareability, collectability and PR opportunities

  • Written strategic creative opportunities report

IMMERSIVE LAUNCH EXPERIENCE

A comprehensive creative experience designed to extend your launch beyond beautiful products - creating memorable moments customers, creators, and media want to experience, remember, and share.

INQUIRE FOR MORE INFO

  • Interactive packaging and unboxing concepts development

  • Creative direction for PR experiences built for sharing

  • Collectability systems that encourage completion

  • Physical and digital customer touchpoints mapping

  • Visual hierarchy optimization for organic UGC

  • Memorable launch surprise moments

SIGNATURE COLOR STORY REVIEW

A focused deep-dive into your collection’s color story - strengthening palette relationships, concept connection, brand alignment, differentiation, and visual impact without unnecessarily reinventing what already works.

INQUIRE FOR MORE INFO

  • Palette composition, hierarchy, and rhythm evaluation

  • Ensuring colors reinforce concept and brand identity

  • Shade roles and differentiation strengthening

  • Shade arrangement optimization for strongest visual impact

  • Undertones, finishes, and key shades refinement

  • Assessing wearability, versatility, and customer appeal

  • Visual palette annotations, before-and-after palette comparison, and written color story report

*Every project is tailored to the needs of your brand and launch.

Additional services, retainer options and customized support are available.

Contact for full scope, pricing, and availability.

FAQ

How does your role fit into an existing creative team?

I don’t replace anyone on your team. I look at the connections between disciplines - and at the creative decisions that often fall between them, bounce between team members, or aren’t specifically assigned to anyone - to help ensure the entire creative direction works together.

What if I have a very small or lean team?

That’s where my multidisciplinary perspective can be especially valuable. Alongside connecting the decisions already being made, I can help take some of the creative hats off the founder and bring perspectives that may not yet exist within the team.

At what stage of collection development can you get involved?

Almost any stage. I can step in while an idea is still taking shape, during development, as the collection is being refined, or closer to launch to identify opportunities and strengthen the creative direction before you move forward.

Do you work with collections that are already in development?

Absolutely. You don’t need to start with me from day one. I can step into an existing collection, understand the original vision and decisions already made, and help identify where the creative direction can be strengthened from where you are now.

Is the Collection & Launch Strategy Review your only service?

No. The Strategy Review is simply the most accessible starting point. I also offer larger project-based packages, individual creative services and ongoing retainer support. Contact me for full service details and current pricing.

What if I only need help with one specific creative area?

That’s absolutely possible. Every brand and project is different, so I tailor my involvement to what you actually need—whether that’s one specific creative challenge or a broader multidisciplinary perspective.

Do you work remotely with brands outside your location?

Yes. I work remotely with beauty brands and founders worldwide.

Are you just going to critique my collection?

Quite the opposite. My goal isn’t to tear apart what you’ve created - it’s to identify what’s already strong, protect the original vision, and uncover opportunities to make the collection even stronger and help it reach its full potential.