BRAND IDENTITY & STRATEGIC DESIGN
Brand identities for businesses ready to stand out - not blend in.
For small businesses and startups seeking for clarity, guidance and a brand that's uniquely theirs, grounded in strategy and creativity.
SELECTED WORK






Strategy-Led • Collaborative • Distinctly Yours
I don’t believe great branding starts with a logo.
It starts with understanding the business behind it.
I take the time to research your industry, audience, competitors and goals, then work hand in hand with you to uncover what makes your brand different - and translate that into a visual identity that feels uniquely yours.
Throughout the process, I bring strategy, creativity and guidance to every decision, helping you move from “I know what I like but I don't know what I need” to a clear, cohesive brand direction you can confidently build on.
From your logo and core brand assets to the details across your website, social media, packaging and other touchpoints, everything is designed to work together - so your brand is recognizable, consistent and impossible to confuse with everyone else.
You know your business. I know how to make it look and feel like a brand.

01 - DISCOVER
We start with an in-depth conversation and questionnaire to understand your business, goals, audience and vision.
02 - RESEARCH
I dig into your industry, competitors and visual landscape to uncover opportunities and inform the direction.
03 - DEFINE
We explore two distinct creative directions, each grounded in strategy and aligned with your brand's goals.
04 - DEVELOP
The chosen direction becomes a complete visual identity - logo suite, color, typography and supporting assets designed to work together.
05 - PRESENT
I walk you through the finished identity, explaining the thinking behind each decision and how the pieces work together.
06 - DEFINE
We explore two distinct creative directions, each grounded in strategy and aligned with your brand's goals.
07 - DELIVER
You receive organized final files and comprehensive brand guidelines, with continued support to help you implement your new identity confidently.
*Specific deliverables and number of concept directions vary by package.

LOGO DESIGN +
BASIC STRATEGIC
BRANDING
Discovery questionnaire
1 conceptual direction
Logo, typography and color
palette breakdown
Clean presentation
2 revision rounds
Final chosen logo variations
Final files
in different formats for web & print
Brand Guidelines PDF Sheet
FULL BRAND
IDENTITY PLUS
Discovery questionnaire
2 conceptual directions
Logo, typography and color
palette breakdown
Clean presentation
2 revision rounds
Final chosen logo variations
Final files
in different formats for web & print
Color palette, logo usage
and typography guidelines
Brand strategy guidelines
4 Visual mockups
Brand Guidelines booklet PDF
+ Brand Guidelines sheet
Off boarding mini guide
MOST POPULAR
PREMIUM
COMPLETE
BRANDING SYSTEM
Discovery questionnaire
2 conceptual directions
Strategic brand direction
Project and brand recap
Logo rules and examples
Logo, typography and color palette
3 revision rounds
Final chosen logo variations
Final files
in different formats for web & print
Color palette, logo usage
and typography guidelines
Brand strategy guidelines
6+ Visual mockups
Full conceptual thought process
including raw hand sketches, research
and design process, analysis and comparison
of competitors, etc.
Custom brand element -
a curated set of visual assets tailored and
designed specifically to your brand,
(either a pattern, a set of illustrations, a set
of icons, badges, graphic elements, or an
illustrated character/mascot, selected to best
support your overall brand strategy.)
Extended visual system -
full length in depth digital branding book
Priority scheduling
Complete Brand Guidelines book PDF
+ Brand Guidelines sheet
Full off boarding package
ADDITIONAL SERVICES
Packaging Design
Signage Design
Business / Loyalty / Gift Cards
Merch Design
Social Media Ads / Banners Design
Stationery Design
High Quality Image Editing / Generating
High End Mockups
Postcards / Greeting Cards / Invitations Design
Menu Design
Ongoing Branding Support

ABOUT TINA
Design with experience.
Guidance with heart.
I’ve been creating for as long as I can remember - from drawing and illustration to interior design, visual styling, and eventually a 15+ year career in graphic design, print and production.
That lifelong creative foundation shapes how I approach branding today: with a trained eye for detail, color, composition and visual storytelling, paired with the strategic thinking and real-world experience to make those ideas work beyond the screen.
I partner with founders, entrepreneurs and small businesses to turn ideas into distinctive, cohesive brands - whether your vision is fully formed or still evolving.
You know your business. I bring the creative perspective, strategy and guidance to help translate it into a brand that feels unmistakably yours, works in the real world, and stands out.
FAQ
I also do that, sure - but it is important to mention that a logo alone isn't a brand.
Whenever possible, I recommend building a full visual identity so your brand communicated clearly, consistently and professionally across every touchpoint, without having to go back and expand it later on for an additional cost.
Absolutely.
Many of my clients come with an idea, not a finished vision.
I guide you through the process and help translate your goals into a clear, strategic brand.
I work with product brands, small businesses, founders, entrepreneurs, startups, and service providers across many industries - especially those seeking thoughtful guidance and long term growth.
Most projects take between 2-4 weeks depending on scope, feedback timing and revisions.
Quality branding is a thoughtful process, not an overnight design.
Projects are typically split into two payments:
50% upfront to begin, and 50% upon project complition.
That's perfectly fine.
I can build a cohesive brand identity around an existing logo, refine it or expand it with supporting elements if needed.
You'll be involved at key decision points while I guide the strategy and design direction.
I explain the reasoning behind every creative and strategic decision, so the process feels clear, transparent, collaborative and stress-free. Not overwhelming.
Yes! I work with clients locally and worldwide.
All communication and presentations are conducted online for convenience.
I don’t design or develop websites themselves, but website visuals are an important part of a cohesive brand. As part of your branding, I can create the visual assets and elements your website needs - from graphics, icons and custom visuals to color, typography and other branded details, along with assets designed for social media, marketing materials and other brand touchpoints.
The goal is to give you a cohesive visual system that can be carried consistently across your entire brand, wherever your audience encounters it.


