BRAND IDENTITY & STRATEGIC DESIGN

Brand identities for businesses ready to stand out - not blend in.

For small businesses and startups seeking for clarity, guidance and a brand that's uniquely theirs, grounded in strategy and creativity.

SELECTED WORK

BE BETTER Pocket
Thalasso
NOIRÉ
Night Owl Cookies
WILD AWAKE
Roulé

Strategy-Led • Collaborative • Distinctly Yours

I don’t believe great branding starts with a logo.

It starts with understanding the business behind it.

I take the time to research your industry, audience, competitors and goals, then work hand in hand with you to uncover what makes your brand different - and translate that into a visual identity that feels uniquely yours.

Throughout the process, I bring strategy, creativity and guidance to every decision, helping you move from “I know what I like but I don't know what I need” to a clear, cohesive brand direction you can confidently build on.

From your logo and core brand assets to the details across your website, social media, packaging and other touchpoints, everything is designed to work together - so your brand is recognizable, consistent and impossible to confuse with everyone else.

You know your business. I know how to make it look and feel like a brand.


01 - DISCOVER

We start with an in-depth conversation and questionnaire to understand your business, goals, audience and vision.

02 - RESEARCH

I dig into your industry, competitors and visual landscape to uncover opportunities and inform the direction.

03 - DEFINE

We explore two distinct creative directions, each grounded in strategy and aligned with your brand's goals.

04 - DEVELOP

The chosen direction becomes a complete visual identity - logo suite, color, typography and supporting assets designed to work together.

05 - PRESENT

I walk you through the finished identity, explaining the thinking behind each decision and how the pieces work together.

06 - DEFINE

We explore two distinct creative directions, each grounded in strategy and aligned with your brand's goals.

07 - DELIVER

You receive organized final files and comprehensive brand guidelines, with continued support to help you implement your new identity confidently.

*Specific deliverables and number of concept directions vary by package.


LOGO DESIGN +

BASIC STRATEGIC

BRANDING

  • Discovery questionnaire

  • 1 conceptual direction

  • Logo, typography and color

    palette breakdown

  • Clean presentation

  • 2 revision rounds

  • Final chosen logo variations

  • Final files

    in different formats for web & print

  • Brand Guidelines PDF Sheet

FULL BRAND

IDENTITY PLUS

  • Discovery questionnaire

  • 2 conceptual directions

  • Logo, typography and color

    palette breakdown

  • Clean presentation

  • 2 revision rounds

  • Final chosen logo variations

  • Final files

    in different formats for web & print

  • Color palette, logo usage

    and typography guidelines

  • Brand strategy guidelines

  • 4 Visual mockups

  • Brand Guidelines booklet PDF

    + Brand Guidelines sheet

  • Off boarding mini guide

MOST POPULAR

PREMIUM

COMPLETE

BRANDING SYSTEM

  • Discovery questionnaire

  • 2 conceptual directions

  • Strategic brand direction

  • Project and brand recap

  • Logo rules and examples

  • Logo, typography and color palette

  • 3 revision rounds

  • Final chosen logo variations

  • Final files

    in different formats for web & print

  • Color palette, logo usage

    and typography guidelines

  • Brand strategy guidelines

  • 6+ Visual mockups

  • Full conceptual thought process

    including raw hand sketches, research

    and design process, analysis and comparison

    of competitors, etc.

  • Custom brand element -

    a curated set of visual assets tailored and

    designed specifically to your brand,

    (either a pattern, a set of illustrations, a set

    of icons, badges, graphic elements, or an

    illustrated character/mascot, selected to best

    support your overall brand strategy.)

  • Extended visual system -

    full length in depth digital branding book

  • Priority scheduling

  • Complete Brand Guidelines book PDF

    + Brand Guidelines sheet

  • Full off boarding package

ADDITIONAL SERVICES

  • Packaging Design

  • Signage Design

  • Business / Loyalty / Gift Cards

  • Merch Design

  • Social Media Ads / Banners Design

  • Stationery Design

  • High Quality Image Editing / Generating

  • High End Mockups

  • Postcards / Greeting Cards / Invitations Design

  • Menu Design

  • Ongoing Branding Support

ABOUT TINA

Design with experience.

Guidance with heart.

I’ve been creating for as long as I can remember - from drawing and illustration to interior design, visual styling, and eventually a 15+ year career in graphic design, print and production.

That lifelong creative foundation shapes how I approach branding today: with a trained eye for detail, color, composition and visual storytelling, paired with the strategic thinking and real-world experience to make those ideas work beyond the screen.

I partner with founders, entrepreneurs and small businesses to turn ideas into distinctive, cohesive brands - whether your vision is fully formed or still evolving.

You know your business. I bring the creative perspective, strategy and guidance to help translate it into a brand that feels unmistakably yours, works in the real world, and stands out.


FAQ

Do you also design logos only?

I also do that, sure - but it is important to mention that a logo alone isn't a brand.

Whenever possible, I recommend building a full visual identity so your brand communicated clearly, consistently and professionally across every touchpoint, without having to go back and expand it later on for an additional cost.

I don't have a clear vision yet. Can you still help?

Absolutely.

Many of my clients come with an idea, not a finished vision.

I guide you through the process and help translate your goals into a clear, strategic brand.

What types of businesses do you work with?

I work with product brands, small businesses, founders, entrepreneurs, startups, and service providers across many industries - especially those seeking thoughtful guidance and long term growth.

How long does a branding project take?

Most projects take between 2-4 weeks depending on scope, feedback timing and revisions.

Quality branding is a thoughtful process, not an overnight design.

Do you offer payment plans?

Projects are typically split into two payments:

50% upfront to begin, and 50% upon project complition.

What if I already haev a logo?

That's perfectly fine.

I can build a cohesive brand identity around an existing logo, refine it or expand it with supporting elements if needed.

How involved will I be in the process?

You'll be involved at key decision points while I guide the strategy and design direction.

I explain the reasoning behind every creative and strategic decision, so the process feels clear, transparent, collaborative and stress-free. Not overwhelming.

Do you work remotely?

Yes! I work with clients locally and worldwide.

All communication and presentations are conducted online for convenience.

Do you design websites?

I don’t design or develop websites themselves, but website visuals are an important part of a cohesive brand. As part of your branding, I can create the visual assets and elements your website needs - from graphics, icons and custom visuals to color, typography and other branded details, along with assets designed for social media, marketing materials and other brand touchpoints.

The goal is to give you a cohesive visual system that can be carried consistently across your entire brand, wherever your audience encounters it.